Hershey Halloween 2026
The Hershey Halloween 2026 lineup is here! The Hershey Company has unveiled its largest and most diverse Halloween portfolio to date, offering something for every Halloween tradition and celebration. With more than 20 innovations across chocolate, sweets, and salty snacks, there is something for everyone to enjoy this Fall.
Seasonal Shapes & Chocolate Favorites
Chocolate is still the #1 choice for trick-or-treaters across the country. Hershey has some of my personal favorites – like Reese’s and Kit Kat.
This year’s lineup of new launches and returning classics include:
- KIT KAT® Count & Witch: The return of the classic wafer and chocolate combination, this year offered in new pack types, reimagined in two breakaway spooky shapes. The treat is also available in regular and king size bars, as well as a 6-pack built for sharing.
- Hershey’s Cookies ‘N’ Creme Fangs Snack Size: A fang-shaped version of the classic iconic Hershey’s Cookies ‘N’ Creme flavor, making its Halloween comeback for the first time since 2024. This spooky treat is a seasonal favorite, offering a playful scare and snack.
- Hershey Halloween All-Stars: An assortment of 18 full-size, limited-edition Halloween shapes and flavors, including Reese’s Pumpkins, KIT KAT Count & Witch shapes, KIT KAT Ghost Toast and Jolly Rancher Gummies Trickies. This seasonal variety pack brings together Hershey’s most exciting Halloween innovations in one convenient box.
- Reese’s Pumpkins: An iconic Halloween treat, Reese’s classic chocolate and peanut butter combination comes in a pumpkin-shaped format.
Fruity, Chewy, and Gummy Halloween Candies
While chocolate remains the anchor of Halloween, The Hershey Company’s recent Unwrapping Halloween: Hershey’s State of the Season Report, indicates that in October 74% of parents are likely to buy gummy candy and fruit chews, and 64% are likely to buy sour strips or belts.
New innovations and assortments in Fruit & Gummy candy from the Hershey Halloween 2026 lineup include:
- Sweets Assortment Stand-Up Bag: A variety-packed assortment featuring the introduction of Sour Strips to the Hershey seasonal portfolio, as well as Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Twizzlers Twists in Strawberry flavor. The mix is perfect for every sweet tooth, delivering a range of fruity, chewy, sweet and sour favorites.
- Jolly Rancher Gummies Trickies Minis Snack Size: Bursting with bold fruit flavors, these chewy bites keep trick-or-treaters guessing with colors that don’t match the flavor, creating a fun, interactive candy experience. Available in seasonal Halloween shapes and flavors including Green Apple, Blue Raspberry, Cherry, Grape and Watermelon, Jolly
- Jolly Rancher Gummies Minis Snack Size: Fruit-shaped gummies packed with bold, juicy fruit-flavors. The poppable format makes them ideal for on-the-go snacking while bringing exciting variety to candy mixes and Halloween sharing occasions.
- Jolly Rancher Gummies Assortment: A mix of snack-size sour and sweet gummies, including Jolly Rancher Sour Gummies Minis, Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Jolly Rancher Sour Gummies Minis Awesome Reds. The assortment offers standout flavors and textures to both sour and sweet candy lovers.
Salty Snacks
Prefer salty to sweet? No worries, Hershey has you covered. Beyond the candy bowl, Hershey’s broader portfolio offers a range of salty options, including:
- Pirate’s Booty Trick-or-Treat: Pirate’s Booty’s signature aged white cheddar puffs deliver a light, airy crunch in individually portioned snack packs. The format gives families a savory, non-candy option for trick-or-treating, trunk-or-treat events and Halloween parties.
- Pirate’s Booty Boos & Bites: Halloween-themed Pirate’s Booty puffs feature ghost and monster shapes with the brand’s signature aged white cheddar flavor. The snack-size packs bring a playful savory option to seasonal snacking, parties and trick-or-treat occasions.
- Reese’s Sweet & Salty: Snack-size packs of Reese’s Dipped Animal Crackers, Reese’s Dipped Pretzels and Reese’s Filled Pretzels bring together Reese’s chocolate and peanut butter with salty, crunchy formats. The brand new, cross-category assortment delivers a sweet-and-salty seasonal mashup.
- SkinnyPop Halloween Packs: Individually packaged SkinnyPop popcorn in Halloween-themed packaging, designed for seasonal snacking and sharing. This lighter, better-for-you option gives consumers a salty alternative that extends Halloween celebrations beyond the candy bowl.
- LesserEvil Pumpkin Spice Popcorn: A seasonal popcorn offering that brings warm cinnamon-and-spice fall flavor to everyday snacking. Ideal for consumers seeking a salty way to enjoy pumpkin spice throughout the Halloween season.
- LesserEvil Spooky Popcorn: LesserEvil popcorn brings a lighter, better-for-you salty snack into Halloween-themed packs. The individually portioned format works across trick-or-treating, school events and Halloween celebrations.
- LesserEvil Spooky Spaceballs: Light and airy cheese corn puffs in Halloween-themed packaging made for parties, trick-or-treating, and seasonal snacking. Delivers playful flavor and festive appeal in a convenient grab-and-go format.
From Summerween to Halloween night, The Hershey Company knows the trends, treats and tales that shape the season.
For more information on these products please visit hersheyland.com/halloween.
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